Do you ever feel uncomfortable marketing your work? Or feel so overwhelmed by the seemingly endless marketing strategies you “should be” or “could be” doing — but rarely get around to? You are not alone. In fact, tens of thousands of business owners have shared this exact problem.

I cheered out loud

As you know, I LOVE marketing. It’s one of my favorite topics, because it’s so powerful. The right marketing strategies are incredible, miraculous tools that can be used for good. For years, I’ve said that if you have a product or service you believe in, something that can genuinely help others — and you don’t do everything in your power to market the heck out of it — you’re stealing from those who need you most.

That’s right, stealing. Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone. I could go on and on (if you’d like that, get your butt in our B-School program next year). But today, I’m honored to welcome one of my favorite people on the planet — a genuine marketing legend — back to the show. It’s the one and only Seth Godin, author of 19 brilliant titles including his newest must-read book, This Is Marketing.

There were soo many times while reading it that I cheered out loud! Seth will show you that marketing isn’t just a “must have” skill to get more clients, but a beautiful and potent tool to make positive change.

business gets customer service

Have you ever had such an extraordinary customer service experience that you couldn’t help but tell everyone about it? I bet you have. But outstanding customer care isn’t just great for our emotional health, it’s vital for the health of our businesses, too. Just think about how many people you tell when a company cares enough to go above and beyond.

Because when a business gets customer service right, it’s transformative. The positive ripple effects travel far and wide. When you’re treated with care, humanity and love — you’re far more likely to keep those good vibes going. You’ll be that much kinder to your co-workers, loved ones and even strangers.